Roche

Roche challenged us graphically to represent, according to the brief, "DNA that is decoded and transformed into binary code" for their coworking facilities at AreaTres.

For the offices, we represented the idea with glass panels with a frosted cutout design. The creative work was done by hand and in pencil by one of my collaborators and colleagues: Sergio Braguinsky.

The signage with the names of each office and logos in relief/3D are the result of teamwork with Sebastian Miranda, my usual creative director of friendship and trust.

The mandate for the laboratory demanded both style and confidentiality at the same time. For this, we reimagined the helices of DNA, this time with black elements and greater density in the printing, so that direct vision is prevented without diminishing the ambient luminosity.

Branding for Roche-Lab BA